Introduction

 Macy’s is an established American retail store offering customers a wide range of products with 50 store locations across the United States and also ships to 200 locations worldwide.   

Online sale refers to where a store promotes and sells its products over the internet on platforms like a store App or website or third-party Apps as opposed to the traditional form were for a customer to access any of the store products one has to be physically present in the store. Online sale is more accessible to a larger audience than the physical store increasing the presence of the store to a larger population and might lead to an increase in the number of sales. 

Macy’s VIP Sale is strictly online and can be accessed using the following link https://www.macys.com/shop/vip-sale?id=217093 or Macy’s App available for download and installation on the Apple Store or Google Play. The customers use the code VIP when shopping during the VIP Sale. 

About Macy’s VIP Sale

The Macy’s VIP Sale happens depending on the store events schedule. During this period, customers from all over the world can shop in the store and enjoy reduced prices on selected products from different manufacturers who stock their products in Macy’s store. The store ships the products to 200 locations worldwide meaning the sale is also enjoyed by customers who are not in the United States. 

VIP Sale is a good way to keep the customers actively looking up for the store events as they can end up participating in other organized events before the VIP Sale arrives and still benefit from shopping with the store. The sale is also a good way for the manufacturers to promote their products and increase their sales mostly in places where they are less visible as their presence in such a sale increases their brand visibility globally.  

Advantages of Macy’s VIP Sale 

The following are some of the advantages of shopping during the Macy’s VIP Sale

Variety of products

Macy’s store offers a variety of products to choose from during the VIP Sale spoiling the customers’ choice. These product categories include;

Women like makeup, clothing, shoes, perfumes, jewelry, wallets and handbags,

Men like clothing, cologne and grooming, watches, hats, jewelry, belts, bags, and shoes

 Kids like clothing, toys, bags, gifts, and shoes,

Homes like furniture, beddings, dining kitchen products, cleaning products, and electronics  

Bathrooms like bath accessories, towels, rugs, and mats

Discount 

Macy’s store gives a discount of up to 30% on various products during the VIP Sale. This helps customers save on the cost of the products and enable them to buy even more products on offer. This is one of the reasons why many customers cannot wait for the VIP Sale as the cost friendliness enables them to buy and enjoy various products that they could not afford at normal times. 

Discounting also enables the store to increase the number of sales on clearance stock and newly introduced products in the store. It is also one way for the store to give back to its customers and maintain their loyalty. 

Gifts 

During the VIP Sale, lucky customers get to walk away with gifts which make many customers look forward to the next VIP Sale because those who do not love gifts. The gifts are tagged on specific products on sale or on a certain amount of purchase encouraging the customers to shop more for particular products or increase their amount. 

Price comparisons

During the VIP Sale, a price-conscious customer can compare prices of similar products from different brands and choose to purchase the one that is more pocket-friendly and more appealing. 

Buy and send gifts

Since the VIP Sale is online, a customer can buy and send gifts to family and friends at any of the 200 locations worldwide at the comfort of their locations relieving the customer from the hustle of going to the store, searching for gifts, interacting with large crowds, packaging, looking for a parcel company and posting the gift. 

Customer convenience 

VIP Sale offers customers convenience as the customer can shop at whatever time of day, from anywhere not worrying about time wastage in traffic jams when rushing to the store or reaching the store past the closure time, long queues at the cashier, and crowds. 

Free shipping

If a customer places an order from $25 and above, Macy’s store offers free shipping for the products to 200 locations worldwide. A great incentive is for a customer and makes the customers even purchase more to save on shipping costs and be able to enjoy a product they love. 

Variety of products 

VIP Sale offers a variety of products that a customer can choose from ranging from beauty, home products, women, men, kids, etc. Hence, different customer needs are met during the VIP Sale.  

Conclusion

Many look forward to Macy’s VIP Sale to get the best deals on products at the infamous store. However, customers can only have access to this sale online, through their website, or their mobile application. Since the sale is seasonal, keep an eye out for dates every year or be notified by signing up at Macy’s online portals to reap its benefits with a simple code.