To beat its competitors and stay at the top of the race, Walmart found and introduced many sub-brands under its corporation in many different fields which are apparel, Homeliness, luxury goods, food, and many such categories. One such brand is Great value which was launched in 1993 and was a part of the strategy of Walmart’s grocery branding. It is sold at Walmart as a private label brand also known as its house brand. It can be found in subsequent places such as Canada, Costa Rica, Honduras, Nicaragua, El Salvador, Chile, Brazil, Mexico, Argentina, and some Trust Mart stores in Hunza Pakistan, through a partnership with Walmart except for China.
Why was great value launched by Walmart?
Walmart introduced great value intending to be affordable for families while providing the best quality possible than that of national brands. It has conducted market surveys, consumer tests, and formula changes, and introduced new products from time to time to keep the brand affordable by not compromising on its quality and sustaining it in the market for the long run. To beat its competitors it has comparatively less prising for its products as that of national brands. To keep the brand alive in the minds of the customers, it has been improving the quality and products it offers. You may not find the same product you found five years ago unless it is a popular and best-selling one or a basic necessity product. Over time, it has become Walmart’s exclusively developed top-selling retail brand by selling several household consumable items.
Its Products
As said, Walmart has been constantly introducing new products to cater to the needs of the customers. These include food, beverages, household products, and grocery.
It caters to all age groups from kid’s snacks, youngster’s drinks, cooking items, and spices, toiletries, to old-age healthy snacks. They have it all.
Form spices to oils, paper towels, trash covers, sauces, ketchup, shacks, disposables, chips, cake mix, pizza base, biscuits, cookies, milk, cheese, and much more.
For kids they have
Great Value Chocolate Creme Wafer CookiesGreat Value Twist & Shout Chocolate Sandwich CookiesGreat Value Vanilla WafersGreat Value Fudge Mint CookiesGreat Value Strawberry Bar CookiesGreat Value Chocolate Pudding CupsGreat Value Double-stuffed sandwich cookies
And more
Their product categories are
Breakfast Bars & Cereal BarsCoffee PodsCookiesDrink MixesEdible NutsEvaporated MilkSingle Herbs & SpicesApplesauce & Fruit SaucesBaconBagelsBaking ChipsBaking ExtractsBaking MixesBaking PowderBaking SodaBananasBeefBirthday CandlesBottled Drinking WatersBottled Tea Drinks
And more such to choose form.
Their available filters are
CategoryProduct CategoryNumber of PiecesContainerNutritional ContentSpecial OffersCustomer RatingBenefit CardsGiftingRetailer
Where you can apply the filter of your choice to track down the product you searching for quickly.
Where are the products of the brand available?
Offline / Physical Stores
It is available in all the Walmart retail stores which means even your nearest Walmart store. You can easily spot it if you have already visited a Walmart store but you can find it easily even if you have never visited the store. You can even know if it is a great value product just by looking at the label of the product. You can recognize its logo on the product when it has a Great Value written in white on a blue oval just above the product name.
Online
Ever since online shopping has taken a splurge, Walmart has taken the business online by having its website where it sells its products. Great Value is available on Walmart’s website and other websites such as amazon, and such e-commerce websites. You can sit at your home and order it online through their website. Soon the products get delivered to your doorsteps. Walmart believes this has brought its customers closer to the brand. It also has an app where you can order from your phone itself. You can also order from home and pick it up from your nearest Walmart store for which location is provided by the app.
Walmart is a well-known and appreciated brand establishing itself as the largest retail store chain in America. Great value brand being the home brand for Walmart, is recognized and found in every household in America. It is also affordable compared to other brands and has brought smiles to the faces of its customers. It has a wide range of categories of products it offers. You can find Walmart stores at least within a radius of 500m from one other. It is a good brand that is affordable and has quality compared to others in the market.
What are the top best Great value products?
Some of the best and much-appreciated products of the brand are Great value milk, Great value mac & cheese, Great value coffee pods, Great value paper towel, Great value cereals, Great value chips, Great value toaster pastries, Great value flour, Great value water, Great value trash bags, and the list goes on.
What are the other brands of Walmart just like Great value?
The other brands of Walmart are:-
Sam’s Choice was introduced in 1991 originally as Sam’s American Choice. Equate is a brand for health and beauty items. Special Kitty is a brand for cat food and other cat care productsParent’s Choice is a brand for diapers, formula, and accessories. Play Day is a brand for budget-priced children’s toys. Pen+Gear is a brand for school and office supplies.
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